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Motivation is a process that describes the intensity, direction, and persistence of an individual to achieve his goals. The three main elements in this definition include intensity, direction, and persistence.
Based on Abraham Maslow's hierarchy of needs theory, theory X and theory Y of Douglas McGregor as well as contemporary motivational theory, the meaning of motivation is the 'reason' that underlies an action performed by an individual. Someone said to have high motivation can be interpreted that the person has a very strong reason to achieve what he wants by doing his current job. In contrast to motivation in the sense that develops in society which is often equated with 'spirit', for example in the conversation "I want my child to be highly motivated". This statement can be interpreted as a parent who wants his child to have a high enthusiasm for learning. So, it should be understood that there are differences in the use of the term motivation in society. There are those who interpret motivation as a reason, and there are also those who interpret motivation as the same as enthusiasm.
In the relationship between motivation and intensity, intensity is related to how hard a person tries, but high intensity does not result in satisfactory work performance unless the effort is associated with a direction that benefits the organization. On the other hand, the last element, persistence, is a measure of how long a person can sustain his or her efforts.
Isi buku ini sendiri banyak mengupas tentang cognitive bias. Sebuah ‘sesat pikir’ yang sering dialami manusia modern.
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